For business owners, creators, coaches and consultants

Let’s build what you wish existed.

Turn the problem you know firsthand into software your customers can use and pay for, with a partner to handle the product work after launch.

You may already have the starting point

What do you keep wishing someone would build?

A spreadsheet your clients depend on. A method you teach. A request you keep hearing.

A spreadsheet clients depend on

A tool that guides them through the same decisions.

OR

A method you teach repeatedly

A product people can use between sessions.

OR

A request you keep hearing

A useful tool for customers who already trust you.

These are real starting points from experts we’ve worked with to build software businesses.

FraudFindr

Historical FraudFindr accounting product dashboard
“He was quickly able to understand complex accounting processes and translate them into a widely complimented program”
Karen Skuse, CPA, CFE · Founder, FraudFindr
Read the FraudFindr story

How we build together

A useful first version with a partner beyond launch.

  1. 01

    Work out what to build first.

    The paid strategy sprint defines the customer, the problem, and a useful first release. We agree what belongs in the build before development starts.

    A defined first-release plan

  2. 02

    Build it and get it into customers’ hands.

    We handle design and development, help prepare your waitlist, and get signup, payments, and onboarding ready as scoped. You review decisions and introduce potential users. The initial build is included in the partnership.

    Working software, ready to launch

  3. 03

    Learn from customers and keep improving.

    The monthly service starts at launch. We support the product, work through customer feedback, and choose the next improvements with you.

    Support and continued development

Directorly

Directorly product homepage
“Chase is a legit genius. He's added so much to my business with bringing in new revenue. Can't recommend him enough.”
Tim Stoddart · Founder, Directorly
Explore Directorly

Your ongoing product and technical partner

You bring the customer knowledge. We handle the product work.

Help for the people using it.

Customer questions become onboarding improvements, useful fixes, and a clearer picture of where people get stuck. Support coverage is agreed together.

A roadmap shaped by real use.

Learn what customers value, decide what deserves attention, and keep shipping agreed improvements. Your knowledge stays part of those decisions.

Technical care beyond launch.

Keep the software maintained as the product changes. We agree on the hosting, monitoring, security, and operating responsibilities before release.

People who have built with Chase

Someone to work through the product with you.

The investment on my end was absolutely worth it.
Alex JonesFounder of Magnet Planning Software
Chase Poirier, founder and technical partner at TheShop.ai

The person building with you

I’m Chase. Your product and technical partner.

Over ten years, I’ve worked with founders from the first lines of code through launch and continued product development.

You can explain the problem in your own words. We work through the decisions, review working software, and learn from the people using it.

More about Chase

People you can ask

What it’s like to work together.

Hear from clients and people who follow Chase’s work.

Before you take the first step

You don’t need to have it all figured out.

Can I do this without a technical background?

Yes. You bring industry knowledge and take part in product decisions. We handle design, development, and the technical work. You can explain the problem in your own words.

How do I get started?

Complete the application with details about your business, the problem, and what you wish existed. Chase reviews it and emails you about the fit. If it makes sense to work together, he’ll invite you to a call and send a free first-look prototype before you meet.

Do I need a finished idea?

No. Start with a problem you know well or something you wish existed. Describe it in your application. If the partnership is a fit, you’ll see a free first-look prototype before your call.

Will you help us get our first users?

You get help preparing a useful customer test, including signup, onboarding, and product improvements. You bring access to potential customers and lead sales and customer relationships. Marketing campaigns and acquisition services are agreed separately.

When do I start paying?

The strategy sprint is paid before the build. The initial build is included in the partnership. Monthly service starts when the agreed product launches; it does not depend on your first sale.

What does the monthly fee cover?

Your fee covers the product and technical work agreed for the partnership, including continued development, maintenance, customer support, and priorities for future releases. You know the scope and support arrangements before starting.

Do I own the software?

Yes. The product is built for you to own, with access to the custom code, data, and project accounts. Third-party tools keep their own licenses. Your fee pays for continued product work and support. Your custom software isn’t tied to renting a TheShop platform.

How much time will this take from me?

You make time for product decisions, feedback, and introductions to potential customers. We agree on the review process before starting and manage the product and technical work.

Start with what you know

What do you wish existed?

Bring the problem you know and the people it could help. Let’s explore whether we should build together.

Make it real