TheShopCold outboundthat reads likea warm intro.
TheShop books sales meetings for you. An AI engine researches companies that fit your ICP, writes every email one at a time, and sends from warmed domains we manage. You walk into the meetings. You pay per appointment booked, so a slow month costs us too.
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This agent runs your outbound. It searches for companies that match your ICP, researches each one, verifies the best email, and writes every message individually before it queues.
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// next in queue
// one engine per client · small batches, ramped on replies
You already know this
Your pipeline is
referrals
plus hope.
Some months the intros show up. Some months they don't. You close when you get in the room. The problem was never the pitch, it's the at-bats.
So you've tried the fixes. A cold email agency blasted one template at 10,000 strangers and torched a domain. An SDR would cost $90K loaded before booking a single meeting. Both sell you activity. Neither one is accountable for appointments.
$90K+
what a sales hire costs fully loaded, before their first booked meeting. Add 3-6 months of ramp before they carry their number.
<1%
typical reply rate on template cold email. A mail-merged first name stopped fooling anyone years ago, and inbox filters got smarter than the blasters.
200+
companies our engine researches and writes to in a single run. Each one gets checked against your ICP and gets its own individually written email.
Two ways to run outbound in 2026
You're blasting.
Or you're booking.
Most cold email still runs on volume: bigger lists, more sends, worse results. Our engine goes the other way. It sends fewer emails to better-researched companies, and that's the whole reason it books.
The old way
Volume outbound
Buy a list, load a template, send until the domain burns. More volume every month to hit the same numbers.
The new way
Researched outbound
An agent researches every company before writing a word. Fewer sends, more replies, appointments on the calendar.
Buy a list of 10,000 contacts scraped from who knows where.
The engine searches the web and qualifies every company against your ICP before anyone gets contacted.
One template with a first-name token, sent to everyone.
Every email written individually from real research: what they do, what changed, why you matter to them.
Send from your main domain and hope the spam filters are kind.
Dedicated sending domains, warmed for two weeks before the first email goes out.
Volume is the strategy. When replies drop, send more.
Small A/B-tested batches. Angles that get replies scale up; angles that don't get cut.
Pay a retainer whether meetings happen or not.
Pay per appointment booked. Our revenue depends on your calendar filling.
A monthly report of sends and open rates.
You see the whole funnel in your CRM: leads, emails, replies, and appointments.
Cold email turned into a numbers game because research was expensive. With an AI engine doing the research, it isn't anymore.
What we run
Everything between your ICP
and a booked meeting.
This is the engine we run for our own companies, managed for you end to end. Every piece of it exists to move one number: appointments booked.
Lead research
The engine searches the web for companies that fit your ICP, looks for a real reason to reach out, and builds a researched lead database. A single run returns 200+ qualified leads with verified addresses.
1:1 email writing
Every email is written individually from the research. The recipient reads something true about their company, because the engine actually looked. There is no template underneath any of it.
Sending infrastructure
Dedicated domains warmed for two weeks, slow volume ramps, verified addresses, reply monitoring. Built to land in the primary inbox and to protect your name while doing it.
Appointment booking
Interested replies get followed up and routed into your CRM until there is a time on your calendar. You walk into the meeting; we handle everything before it.
Why it books
Anyone can send
10,000 emails.
The hard part is writing
one somebody answers.
Most cold email agencies are volume shops. They buy a list, load a template, swap in your logo, and send until the domain dies. When replies drop, they sell you more volume. The market learned to ignore all of it. That's exactly why researched outbound works now.
Our engine researches before it writes. It finds companies that fit your ICP, reads what they actually do, checks for a reason to reach out right now, verifies the email address, and then writes the message from that context, one lead at a time. A single run comes back with 200+ leads handled this way.
The replies are the proof. When we ran it for our own pipeline, even the people who passed answered like a person had written to them. As far as they could tell, one had. A polite no from a real prospect beats silence from ten thousand strangers.
We were our own first client. The same engine runs outbound for our own companies, including a healthcare marketing agency that has sold into its market for over a decade. Your campaigns run on infrastructure we already trust with our own pipeline.
Then we price it so the incentives line up: you pay per appointment booked. If your calendar doesn't fill, we feel it too.
How it works
Setup. Launch. Scale.
Two weeks of foundation, then the engine goes live. Volume ramps with results from there.
Setup & warmup
One call to define your ICP and what a booked appointment is worth to you. We buy dedicated sending domains, configure the inboxes, and start the two-week warmup. That's the step that keeps you out of spam, and we never skip it. While it runs, the engine gets configured on your ICP.
Launch
The engine builds your first researched lead database and writes the first emails, every one individually. Sends go out in small A/B-tested batches while we watch replies and tune the angle. Interested prospects get worked toward a booked time.
Scale
Winning angles get more volume; losing ones get cut. Appointments land on your calendar and in your CRM, and the per-appointment pricing kicks in. You review the pipeline in a monthly report that counts meetings, not opens.
No black box
See every lead, every email, every reply.
A researched database, not a list
Every contact in your pipeline has research attached: what the company does, why they fit, why now. You can read the reasoning behind every email sent in your name.
Replies flow into your CRM
Interested replies and booked appointments sync to Close, HubSpot, or whatever your team already runs, so there's no new tool to check.
Numbers that count meetings
We report the full funnel: researched, sent, replied, booked. If a metric doesn't move you toward an appointment, we don't celebrate it.
Good morning
Outbound Overview
214
1,240
38
9
Recent Engine Activity
TheShop.AI
Engine · Online
How did this week's batch do?
Batch 7: 210 sent, 12 replies, 3 interested. 2 appointments booked, 1 in scheduling. Want the research briefs before your Thursday call?
Yes, send them over
Done. Both briefs are in your inbox and the appointments are on your calendar. ✓
Zero new tools for you
Appointments show up where you already work.
You don't log into anything. Booked appointments hit your calendar and CRM, updates land in Slack or your texts, and you can ask the engine how a batch is doing in plain English. The first time you touch a lead is when you walk into the meeting.
Weekly digest: researched, sent, replied, booked
Ask "how did batch 7 do?" and get the real numbers back
New-appointment alerts with the full research brief attached
Who this is for
Built for businesses that sell on a call.
If one booked appointment is worth four figures to you, the math works. These are the markets we know best.
Healthcare & behavioral health
Treatment centers, clinics, and the companies that sell to them. One of our founders has run a healthcare marketing agency for over a decade. We speak this market, compliance nerves included.
High-ticket local services
Roofing companies, law firms, dental practices, CPAs. One closed client covers months of outbound, and almost nobody in your market is doing researched outreach yet.
B2B software & services
Niche buyers, long cycles, and a hundred competitors mail-merging the same list. A researched 1:1 email is how you sound different in an inbox your buyer has learned to skim.
Agencies & consultancies
You sell expertise on a call. We keep the calendar full so the founder can stop being the only pipeline the business has.
Who you're working with
We eat our own cooking.
The engine on this page runs our own outbound first. Book a call and we'll show it working live, with real runs and real replies on screen.
Chase Poirier
AI Engineer & Co-founder
Software engineer for 9 years, building production systems for high-growth startups. Chase built the outbound engine (the research agent, the writing pipeline, the sending infrastructure) and runs it daily for our own companies.
LinkedIn
Tim Stoddart
Growth Partner & Co-founder
CEO of Copyblogger, owner of Stodzy Internet Marketing and Quantum Leads. Tim has spent over a decade selling services into healthcare and local markets. He knows what makes a buyer take the meeting, and he pressure-tests every campaign before it sends.
LinkedInWhy this exists
We built it to fill our own pipeline first.
I needed leads for my own products. Every agency pitch I got was the same shape: buy a list, load a template, pay a retainer, hope. I'm a software engineer. Paying someone to run a mail merge felt insane.
So I built an agent instead. It searches the web for companies that fit my ICP, checks for a reason to reach out, researches each one, finds a verified email, and writes the entire message itself, one lead at a time. The first real run came back with 200+ researched, personalized leads in a couple of hours.
The replies were the tell. Even the people who said no wrote back like I'd emailed them personally. Nobody smelled automation, because there was no template to smell.
I showed Tim. He's been buying and selling lead generation for fifteen years, and his reaction became the product decision: this is the thing to sell. Now the engine runs outbound for our own companies, and we set it up for yours.
The engine you'd be buying is the one we already run.
Chase Poirier
Co-founder & AI Engineer, TheShop.ai
Inside the engine
What a single run
actually does.
The engine makes three passes over every lead, and it made them for our own pipeline before we ever sold it. Here's each one.
research-pass
Find & qualify
The job
Find companies that genuinely fit your ICP, instead of buying a list of names.
How it runs
The agent searches the web, checks each candidate for a real reason to reach out, digs through their site and footprint, and saves the context to a lead database. Every address gets verified before it counts.
What comes out
A researched lead list where every entry has a documented why.
200+
leads per run
writing-pass
Write 1:1
The job
Say something true about each company, which is the one thing a template can't do.
How it runs
The engine drafts every email from that lead's research: what they do, what changed recently, why you matter to them specifically. It never falls back to a merge token or a boilerplate paragraph.
What comes out
Emails that read like a person wrote them, because each one was written on its own. Just not by a hand.
1:1
one email per lead
send-book-pass
Send & book
The job
Land in the primary inbox and turn interest into a calendar slot.
How it runs
Sends go out from warmed dedicated domains in small A/B-tested batches. Replies get triaged, interested prospects get followed up, and booked times sync to your calendar and CRM.
What comes out
Appointments, the only number we charge on.
2 wks
warmup before first send
This runs for our own companies daily. Book a call and we'll show you a live run.
What working with us looks like
What you can hold us to.
The funnel gets reported in meetings booked, and the pricing only works for us when that number moves.
200+
researched, individually written leads from a single engine run, repeatable whenever your pipeline needs topping up
2 wks
of domain warmup before the first send. Deliverability is infrastructure, not luck, and we don't skip it
2 founders
You work directly with both founders. Nothing gets handed to an account manager or a junior hire
FAQ
Questions buyers ask us.
Spam is one template sent to 10,000 strangers. This engine researches every company first, decides whether they actually fit your ICP, and writes each email from that research. Volume stays low, addresses are verified, and batches only scale when replies say the angle works. People who receive these emails routinely respond as if a person wrote them, including the ones who say no.
Three parts: a setup fee that covers domains, warmup, and configuring the engine on your ICP; a small monthly fee for infrastructure and management; and a per-appointment fee for every meeting that lands on your calendar. Exact numbers depend on your market and what an appointment is worth to you. Working that out is the first half of the strategy call.
Warmup takes about two weeks, and we won't compress it, because it's what keeps you out of spam folders. First sends go out in week three, in small A/B-tested batches while we find the angle that gets replies. Once a winner shows, volume ramps and appointments follow.
No, because nothing sends from your main domain. We buy dedicated sending domains, warm them for two weeks, ramp volume slowly, and only email verified addresses. Your primary domain never touches the sending infrastructure.
Not from a purchased list. The engine searches the open web for companies matching your ICP, researches each one, and verifies the right contact's email before anything sends. Every lead in your pipeline has documented research behind it, and you can read exactly why they were contacted.
No. We run the sending stack on our side. Interested replies flow into your CRM (Close, HubSpot, or whatever you use) and appointments land directly on your calendar. If you don't have a CRM, we set one up as part of onboarding.
We onboard a few clients per month
Book a strategy call.
30 minutes. We look at who you sell to and what a booked appointment is worth, tell you honestly whether the engine fits your market, and give you real numbers on setup and per-appointment pricing. If it's not a fit, we say so on the call.
Best fit: businesses that sell on a call and close four-figure-plus deals. Think healthcare, high-ticket local services, B2B services, and agencies.
Or email us directly at hello@theshop.ai