Your product and technical partner

Build it. Launch it. Keep making it better.

You bring the industry knowledge. Get help shaping the first release, building it, and looking after the product once customers arrive.

Make it real

A clear way forward

Know what happens before, during, and after the build.

  1. 01

    Work out what to build first.

    The paid strategy sprint defines the customer, the problem, and a useful first release. We agree what belongs in the build before development starts.

    A defined first-release plan

  2. 02

    Build it and get it into customers’ hands.

    We handle design and development, help prepare your waitlist, and get signup, payments, and onboarding ready as scoped. You review decisions and introduce potential users. The initial build is included in the partnership.

    Working software, ready to launch

  3. 03

    Learn from customers and keep improving.

    The monthly service starts at launch. We support the product, work through customer feedback, and choose the next improvements with you.

    Support and continued development

What you get help with

The product work, from the first decision onward.

A clear plan for the first version.

Work through who it is for, what they need to do, and what belongs in the first release. The strategy sprint gives the build a defined scope.

Design and development, handled.

See how the product will work, review the design, and give feedback on working software. We manage the technical work behind it.

A product ready for its first customers.

Get signup, onboarding, and payments ready where the product needs them. We help you prepare the waitlist and invite people from your network.

Help for the people using it.

Customer questions become onboarding improvements, useful fixes, and a clearer picture of where people get stuck. Support coverage is agreed together.

A roadmap shaped by real use.

Learn what customers value, decide what deserves attention, and keep shipping agreed improvements. Your knowledge stays part of those decisions.

Technical care beyond launch.

Keep the software maintained as the product changes. We agree on the hosting, monitoring, security, and operating responsibilities before release.

A working partnership

You lead the business. We manage the product.

What you bring

What we handle

Industry knowledge and the customer problem
Product discovery and a focused first release
Business decisions and feedback
Design, development, and technical delivery
Access to potential customers and sales
Launch readiness, onboarding, and agreed support
Judgment about what customers need next
Maintenance and continued product improvements

Featured story · FraudFindr

Her accounting process became software. Her firm was later acquired.

Karen Skuse, founder of FraudFindr
With Karen WebberForensic accounting

Karen Webber brought the forensic accounting knowledge. Chase built the core platform alongside design partner Matt Olpinski, then stayed involved as the product grew.

In 2023, The Bonadio Group acquired Webber CPA, bringing FraudFindr into its software portfolio. The engineering relationship continued.

Read the FraudFindr story

FraudFindr · Built product

Historical FraudFindr accounting product dashboard
“He was quickly able to understand complex accounting processes and translate them into a widely complimented program”
Karen Skuse, CPA, CFEFounder, FraudFindr
Read the full testimonial

Before we build together

Clear expectations from the start.

How do I get started?

Complete the application with details about your business, the problem, and what you wish existed. Chase reviews it and emails you about the fit. If it makes sense to work together, he’ll invite you to a call and send a free first-look prototype before you meet.

Do I need a finished idea?

No. Start with a problem you know well or something you wish existed. Describe it in your application. If the partnership is a fit, you’ll see a free first-look prototype before your call.

Will you help us get our first users?

You get help preparing a useful customer test, including signup, onboarding, and product improvements. You bring access to potential customers and lead sales and customer relationships. Marketing campaigns and acquisition services are agreed separately.

When do I start paying?

The strategy sprint is paid before the build. The initial build is included in the partnership. Monthly service starts when the agreed product launches; it does not depend on your first sale.

What does the monthly fee cover?

Your fee covers the product and technical work agreed for the partnership, including continued development, maintenance, customer support, and priorities for future releases. You know the scope and support arrangements before starting.

Do I own the software?

Yes. The product is built for you to own, with access to the custom code, data, and project accounts. Third-party tools keep their own licenses. Your fee pays for continued product work and support. Your custom software isn’t tied to renting a TheShop platform.

What do you need from me?

Your industry knowledge, business decisions, feedback, and relationships with potential customers. We handle product delivery and operations. You remain the business owner and lead customer relationships and sales.

How quickly can we launch?

We focus the first version on a useful customer problem and agree on a target launch date before starting. The work involved and your feedback determine the timeline.

Are hosting and other costs included?

We identify hosting, AI, email, payment-processing, and other service costs before you commit, including anything needed before launch. The project agreement makes clear what is covered and what is billed separately.

Start with what you know

Have a problem worth building for?

Bring the problem you know and the people it could help. Let’s explore whether we should build together.

Make it real