A familiar problem gives the product direction.
You know where customers get stuck, what they ask for, and what a useful result looks like. That is where the product work starts.
For business owners, creators, coaches and consultants
Turn what you know into software your customers can use and pay for.
You know the problem firsthand. Get a product partner to help shape the idea, build it, and keep improving it after launch.
Make it real
Product experience behind
Directorly, FraudFindr & Magnet.
Featured story · FraudFindr
Her accounting process became software.
Her firm was later acquired.
Karen Webber knew the work of forensic accounting. Chase helped turn that knowledge into FraudFindr, building the core platform alongside design partner Matt Olpinski.
In 2023, The Bonadio Group acquired Webber CPA, bringing FraudFindr into its software portfolio. The engineering relationship continued.
Read the FraudFindr storyFraudFindr · Built product
The idea keeps coming back
You can see a better way. Finding time to build it is another story.
- You send clients the same spreadsheet and explain how to use it again.
- You teach a method, but the available tools don’t follow the way you work.
- Customers keep asking for something you wish you could give them.
- You’ve thought about software, then pictured another project to manage.
- You know who could use it. You don’t know where the build would start.
Two ways that knowledge can live
From work you repeat to a product people can use.
The familiar starting point
What you could build toward
A spreadsheet you send to every client
A tool customers can use themselves
Your method lives in workshops and calls
Your method guides the work between sessions
An idea that keeps going back on the list
An agreed first version and a plan to build it
Finding time to manage a software project
A partner responsible for the product work
Questions about what happens after launch
Customer support and continued improvements
A few ways familiar work can become useful software.
“How would I even turn this into software?”
Start with the problem you understand. We’ll work through the product together.
You don’t need to become a developer
Your experience is the part we can’t code for you.
A focused first version gives people something to try.
Work out the smallest useful release. Put it in front of people who know the problem, then learn what deserves more work.
A partner after launch keeps the work moving.
Customer questions, fixes, and new ideas need attention. We stay involved in the product and technical work as you learn what customers value.
Who this is for
You already know something people come to you for.
Coaches & educators
A process your clients could use between sessions. A tool that helps people put your teaching into practice.
Consultants & practitioners
An assessment, calculation, or workflow you use repeatedly with clients.
Creators with industry experience
An audience that trusts your judgment and a recurring problem you understand together.
Established business owners
A useful tool you developed inside your business that other people in the industry could use.
You need access to potential customers and time for product decisions. A large audience or technical background isn’t required.
People who have built with Chase
From industry knowledge to working products.
Directorly · With Tim Stoddart
Directory expertise became subscription software.
Tim brought the domain knowledge and audience. Chase built the product people could use to create and monetize directories.
Explore Directorly
Magnet · With Alexander Jones
A fundraising method became a tool for nonprofits.
Alexander’s approach shaped a working first release for donor planning. The MVP launched in April 2025, followed by demos and first customers.
Explore Magnet“He was quickly able to understand complex accounting processes and translate them into a widely complimented program”
Karen Skuse, CPA, CFEFounder, FraudFindr
“Chase was incredibly responsive all along the way and did a great job asking questions.”
Alexander JonesFounder, Magnet
TheShop.ai · Product partnership
Your knowledge.
Your software business.
A partner for the product work.
Shape the idea, launch a useful first version, and keep improving it with the people who use it. You own the business and the custom software.
Make it realHow we work together
A clear first release. A partnership beyond it.
- 01
Work out what to build first.
The paid strategy sprint defines the customer, the problem, and a useful first release. We agree what belongs in the build before development starts.
A defined first-release plan
- 02
Build it and get it into customers’ hands.
We handle design and development, help prepare your waitlist, and get signup, payments, and onboarding ready as scoped. You review decisions and introduce potential users. The initial build is included in the partnership.
Working software, ready to launch
- 03
Learn from customers and keep improving.
The monthly service starts at launch. We support the product, work through customer feedback, and choose the next improvements with you.
Support and continued development
What you get help with
The work around the code matters, too.
A working product needs decisions, design, and someone to look after it once customers arrive.
A clear plan for the first version.
Work through who it is for, what they need to do, and what belongs in the first release. The strategy sprint gives the build a defined scope.
Design and development, handled.
See how the product will work, review the design, and give feedback on working software. We manage the technical work behind it.
A product ready for its first customers.
Get signup, onboarding, and payments ready where the product needs them. We help you prepare the waitlist and invite people from your network.
Help for the people using it.
Customer questions become onboarding improvements, useful fixes, and a clearer picture of where people get stuck. Support coverage is agreed together.
A roadmap shaped by real use.
Learn what customers value, decide what deserves attention, and keep shipping agreed improvements. Your knowledge stays part of those decisions.
Technical care beyond launch.
Keep the software maintained as the product changes. We agree on the hosting, monitoring, security, and operating responsibilities before release.
Before and beyond the build
A chance to see the idea. A business that belongs to you.
Before the call
A free first look at your idea.
Accepted applicants receive a first-look prototype before meeting. See a possible direction and have something concrete to discuss.
A concept preview with simulated behavior, not production software.
Through the partnership
The software and business are yours.
You own the equity, custom code, and data, and control the project accounts. We agree the details before work begins.
Third-party tools and libraries retain their own licenses.
Built with founders
The relationship continues after the first release.
★★★★★
The investment on my end was absolutely worth it.
TheShop.ai
Your application comes directly to
Chase Poirier
Founder & technical partner
The person you’ll work with
Explain the problem in your own words.
I’m Chase. Over ten years, I’ve worked with founders from the first lines of code through launch and years of product changes.
I helped build FraudFindr from the beginning, then continued working with the team after the acquisition. I’ve also built products with the founders behind Directorly and Magnet.
You bring the industry judgment. I help turn that into product decisions and working software, and stay involved after launch.
More about ChaseA working relationship
Does this sound like the help you want?
A good fit
- You know the problem through your own work.
- You can reach people who could try the product.
- You can make time for decisions and feedback.
- You want an ongoing product partner and are ready to invest.
A different arrangement may fit better
- You want a one-off free build.
- You expect someone else to make every business decision.
- You want guaranteed customers without participating in sales.
- You only need extra developers for an existing engineering team.
Before you apply
A few things you may be wondering.
Do I need a finished app idea?
No. A recurring customer question, a spreadsheet, or a method you teach can be enough to start. Share a concrete example of the problem and who has it.
Can I do this without a technical background?
Yes. You bring industry knowledge and take part in product decisions. We handle design, development, and the technical work. You can explain the problem in your own words.
What does the partnership include?
We start with a paid strategy sprint to define the first release. The initial build is included in the partnership. After launch, the monthly service covers the agreed product development, customer support, and technical care. Scope and third-party costs are discussed before you commit.
Who finds the customers?
You bring access to potential customers and lead sales and customer relationships. We help prepare the product and launch, learn from customer feedback, and improve the experience. Additional marketing or acquisition work is agreed separately.
Do I own the software and the business?
Yes. You own the equity, custom code, and data, and control the project accounts. Third-party tools and libraries keep their own licenses. The agreement sets out ownership and handover details.
How much time will this take from me?
You make time for product decisions, feedback, and introductions to prospective customers. We agree on how we work together before starting and manage the product and technical work.
How long does it take to launch?
That depends on the product and the first release. We define the scope, dependencies, and target launch date together. A first-look prototype is a concept preview, not a finished product.
What happens after I apply?
Chase reviews your answers and replies by email. If there is a fit, you receive a call invitation and a free first-look prototype to review before meeting. Applying does not commit you to a build.
Start with what you know
That tool you wish existed could become your own.
Tell us what you do, what keeps coming up, and who could use a better way. You don’t need a technical brief or a finished product plan.
Make it real- 01Share your idea
- 02Hear from Chase
- 03Explore the fit